Here's just one great idea that would brand Fort Lauderdale on the world stage, and help build its marine, tourism and Latin America gateway industries. We need another wonder of the world.
A world class icon like the one pictured would give the marine industry, boat show and other industries we want to retain and attract, an instantly recognizable and permanent symbol to rally around - one that will add value to the Fort Lauderdale brand.
While no one can explain the business model of the boat show, we know it produces a modest level of direct revenue for the Bahia Mar, and more importantly that it is a sound branding vehicle for Fort Lauderdale, albeit year-to-year and vulnerable to market forces like the Sea and Air Show.
The opera house did not generate an immediate return for Sydney but over the years it has reaped dividends in world class recognition far above its original outlay.
Combined with the proposed investment of $ 2 Billion in Port Everglades over the next twenty years, getting the right project into Bahia Mar would set the stage right for Fort Lauderdale over the next 100 years. The objectives must therefore reflect the long term goals of the city, and not the short term goals of a public company and developer.
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